Marketing vs PR – What’s the Difference?

Marketing vs PR – What’s the Difference?
                  So your company has implemented a PR strategy and your marketing campaign is underway. Wait a minute. What’s the difference? You may not have thought about it before, but there is … Continue reading

Pitch Perfect: Practice

Pitch Perfect: Practice
  You’ve heard the saying: “Practice Makes Perfect.” Musicians and athletes call it practice, actors and performers call it rehearsal – but either way, people who get in front of an audience on a regular basis always prepare themselves. Practicing … Continue reading

Anti-Spam Legislation: All You Need To Know

Anti-Spam Legislation: All You Need To Know
Confused about CASL? Let us help! You’re hearing about it everywhere, but what does it actually mean? The Canadian Anti-Spam Legislation is approaching fast and we’ve got everything you need to know right here. CASL (or as we like to … Continue reading