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3 Words You Should Never Use on Facebook

Jordan Nottrodt Comm Blog

Today, Tonight, Tomorrow.

Dcomm Facebook words

This is advice to remember! Never, ever use the words today, tonight, or tomorrow when posting on Facebook. In fact, avoid using these words on LinkedIn as well.

Why?

Facebook (and LinkedIn) are known for resurfacing content. This means, the posts you see in your newsfeed are not always instant. They could be from 10 minutes ago, 10 hours ago or 10 days ago. It’s easy to see when the content you are looking at was posted, but here is where you’ll run into trouble:

“Don’t miss our awesome, amazing event TOMORROW!”

  • posted 2 days ago

“And we’re live with ‘interesting celebrity’ on radio station x! Tune in now!”

  • posted 6 hours ago

“1/2 price everything tonight. This is a sale you won’t want to miss! 1 day only!”

  • posted 18 hours ago

Your audience only has so much time to view your posts! The easier your content is to understand the better. With each of the above examples, your audience, friends and connections will need to make a calculation. They need to think about what day it is, what time it is and determine whether your post is relevant. Unfortunately, you have wasted their time.

Make sure all of your posts are relevant! Here’s how:

Think ahead – Ask yourself: Will this post make sense tomorrow? Will it make sense next week?

Be Specific – Add a specific day of the week or time to your post.

Use a Date – If necessary, include the full date within your post to avoid any possible confusion.

“Don’t miss our awesome, amazing event on Sunday, June 21st!”

  • posted 2 days ago

“And we’re live with ‘interesting celebrity’ on radio station x! Tune in every Thursday for our Q&A interviews!”

  • posted 6 hours ago

“Friday June 5th: 1/2 price everything tonight. This is a sale you won’t want to miss! 1 day only!”

  • posted 18 hours ago

It is essential for your brand credibility to think about the medium you are using before you post. Different social media networks require different languages. On Twitter and Instagram, it’s totally acceptable to keep using your today, tonight, and tomorrow posts! Think about your social platforms separately and remember to never, ever use the words today, tonight, or tomorrow on Facebook or Linkedin.

Best of luck and happy posting!

Jordan Nottrodt3 Words You Should Never Use on Facebook