Take advantage of the best season of the year by planning a corporate event.
After months of subzero temperatures and snow, it’s needless to say that once summer arrives Canadians can’t get enough of the outdoors! This is probably biased, but I believe that summer in Southern Ontario is particularly beautiful: abundant in sunshine, smiling faces, and of course, incredible events.
Let’s face it, with our climate, it makes sense that most major events happen in the summer. That’s why Durrell Communications recommends hosting your next corporate event this upcoming season.
Worried about not standing out? Here are four simple ways to separate yourself from the competition.
Cross-reference your event’s date and time with other events
When planning your summer event, I strongly advise that you check the dates and times of other events in the area. Conflicts may result in lower attendance numbers and upset guests that have to choose between festivities. This is especially important if your event is new and has a similar guest list to an already well-established soiree — yours won’t win!
For instance, let’s examine Steel Rails 2016 taking place on June 24th. This is Steel Rail’s 7th installment and with 1.2K of Waterloo residents saying that they’re interested in attending, it’s safe to say that you shouldn’t host your event on the same day.
Did I happen to mention that Durrell Communications is a sponsor of Steel Rails 2016?
Don’t underestimate the power of invitations
Invitations are a necessary evil when it comes to event planning. Why? Because they set the stage for an event and are your first chance to grab guests’ attention to get them excited about the big day!
Your invitation should be one-of-a-kind and declare all of the event’s key information: date, time, location, cost, theme and top takeaways. Unusual invitations are perfect if you’re looking to create a memorable summer party, but stay true to the theme of your event to give guests an accurate taste of what to expect.
Keep in mind that invitations don’t have to be physical. There are lots of great online programs that allow you to design invitations that can be sent via email, such as Constant Contact, MailChimp, and Emma.
Be unique with your marketing
Whether you are creating a fully themed summer extravaganza or a low-key lunch and learn, the most successful events always make clever use of your brand’s key messages.
If you need some inspiration, take a look at these 12 memorable event-marketing campaigns. Conveniently, my favourite is number one.
Want guest feedback? Send out a follow-up
Post-event surveys are useful for gaining insight into what your attendees thought of the event! I recommend asking their impressions of the venue, the quality of the food, if the event met their expectations, and if they would attend again. Knowledge is power, and finding out the pros and cons of your event from those who were actually there is something that EVERY event planner should do.
Remember: all you have to do is ask!
Hosting a corporate event can be imperative to a company’s success. Whether you are entertaining clients or pitching to customers, there is always a reason to throw a party.
Are you organizing a summer soiree and need the support of event professionals? Contact Durrell Communications today to get the word out. From brainstorm sessions to grand openings, we have plenty of experience in the event planning industry.