Think Macro, Go Micro: Seven Ways to Make the Most out of Micro-Influencers

durrellcomm Comm Blog

The rise in digital influencer marketing cannot be ignored; influencers are the new pseudo-celebrities and brand advocates – and they have pre-existing audiences that are just waiting to be tapped. At Durrell Communications, we successfully engage influencers as part of larger earned and paid media strategies to help generate excitement around products, services or ideas – and the fabulous brands …

durrellcommThink Macro, Go Micro: Seven Ways to Make the Most out of Micro-Influencers

The Top 4 Reasons Why Media Tactics are Essential for Social Activism

durrellcomm Comm Blog

What we learned from Women’s March London’s #BringTheNoise On July 14, 2018, the first day of Donald Trump’s much-discussed visit to the UK, a coalition of 35+ organizations and over 80K protestors, as well as MPs and celebrities came together in protest of the President’s policies in the diverse city of London, UK. Women from all over the world led …

durrellcommThe Top 4 Reasons Why Media Tactics are Essential for Social Activism

#METOO – and we say, “#USTOO”

durrellcomm Comm Blog

At Durrell Communications, we place a high priority on helping people to tell their story in a way that honours what they truly want to communicate. So perhaps it’s not surprising that, as our discussion of the #MeToo hashtag developed, we were a little puzzled by our own hesitation in posting #MeToo on our personal social media channels. As an …

durrellcomm#METOO – and we say, “#USTOO”
Social Breakfast

Attention, Non-Profits and Charity Organizations!

durrellcomm Comm Blog

You have a great story to tell!  You are passionate, and believe in your organization’s ability to create powerful change… so how do you communicate that to your community? How do you connect? One of the most cost-effective ways is using social media, and writing original content. But wait a minute. You are too busy running your non-profit to write …

durrellcommAttention, Non-Profits and Charity Organizations!

An “Alternative Press Conference”

durrellcomm Comm Blog, Uncategorized

Sean Spicer had the best first White House briefing of all time #spicerfacts Unless you are still in denial (we feel you) and hiding out from the reality of Donald Trump’s inauguration, you likely saw the showstopping spectacle that was Sean Spicer’s first White House briefing. Spicer’s first real shakedown with White House Press Corps made headlines, as I’m sure …

durrellcommAn “Alternative Press Conference”

How To Witness History: Tips for Watching the Inaugural Speech

durrellcomm Comm Blog

The moment has arrived; Inauguration Day is upon us. Today, Donald J. Trump, renowned businessman and celebrity TV host, will be sworn into power and take his seat in the Oval Office as President of the United States. No matter which candidate you supported, whether or not you agree with the outcome, the fact remains this is a moment of …

durrellcommHow To Witness History: Tips for Watching the Inaugural Speech

30 Office Acronyms You Must Know

durrellcomm Comm Tips

Short forms are becoming more and more common, but what happens when BRB and LOL are not used but EOD or SEO are instead? Don’t worry, we’ve got you. Below we’ve compiled a list of common office acronyms you may find in emails from your co-workers: ASAP – As Soon As Possible B2B – Business To Business B2C – Business …

durrellcomm30 Office Acronyms You Must Know

How To Promote Your Blog

durrellcomm Comm Blog, Comm Tips

You’re finally done. You stayed on task and wrote an amazing blog on a really timely topic. You did everything right – wrote a buzzworthy title, made perfect subheadings, SEO’d the heck out of it, used superb quality images, liked everything, and of course, added some on point gifs. Problem is – no one is actually reading it – what …

durrellcommHow To Promote Your Blog
we the other

CBS Labels Toronto Raptors as the “Other” in Online Poll Resulting in Twitter Outrage #WeTheOther

durrellcomm #DCommAddicts, Comm Blog

Tuesday morning, CBS released an online NBA poll labeling the Toronto Raptors as the “other” team competing for the NBA Championship title.   This Raptor catastrophe resulted in Canadian outrage on twitter. The already fired up pack created a hashtag #WeTheOther, creating a new name for the Toronto team. #WeTheOther quickly became the #1 trending hashtag in Canada, as a …

durrellcommCBS Labels Toronto Raptors as the “Other” in Online Poll Resulting in Twitter Outrage #WeTheOther
DComm FM Blog

Social Media and Fort McMurray

durrellcomm Comm Blog

The tragic forest fires in Fort McMurray have now been classified as “too large and too fierce to be stopped without rain”. Families are being forced to leave their homes and possessions. Parents are leaving without photo albums, children are without their favourite toys and babies have just enough bare necessities to live. At a time when fellow Canadians need …

durrellcommSocial Media and Fort McMurray