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Hit Send – The Odds Are In Your Favour

Melissa Durrell Comm Blog, Comm Tips

I’m not certain if there is a general rule to this – but if there isn’t, let’s create one. When you’re at a networking event and someone offers you help, whether it’s a meeting or simply a coffee, make sure you follow-up. Odds are, you’ll actually end up learning more than you would have otherwise. How do I know?  Experience.  …

Melissa DurrellHit Send – The Odds Are In Your Favour
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Why Public Relations is Alive and Well

durrellcomm Comm Blog, Comm Tips

Originally posted on AQ Blog and Grill. There are many skeptics out there who believe that public relations is a dead industry. Experts, like our guest Melissa Durrell, know better. Yes, the digital age is transforming the landscape of public relations, but that doesn’t mean any Joe Blow off the street can get your word out like a PR expert …

durrellcommWhy Public Relations is Alive and Well
dcomm blog march spring cleaning

Spring Cleaning Your Electronic Space

Elaine Sloboda Comm Blog, Comm Tips

Nothing says spring has started like one day of beautiful blue skies, followed by week of precipitation that is somewhere between ice, water and what my cat threw up last night. What does this infamous weather tell us? It is time to get our sticks together.   When most people think ‘spring cleaning’ they think cleaning a physical space in …

Elaine SlobodaSpring Cleaning Your Electronic Space
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How to Create a Newsletter in Four Easy Steps

Kristyn Hanbidge Comm Blog, Comm Tips

Can you imagine what it was like trying to communicate 50-100 years ago? Without the amazing invention of “the internet”, it must have been a pain relying on word of mouth or snail mail to get in touch with people. Luckily, we have since adapted,  giving us the ability to send out information by the simple and satisfying click of …

Kristyn HanbidgeHow to Create a Newsletter in Four Easy Steps
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What a Winner Says

Melissa Durrell Comm Blog

And the winner is… It’s awards season, and admittedly I’m a speech wonk. There is nothing better than a perfectly worded acceptance speech that makes you smile, fill with pride and genuinely happy for the winner. This week, the KW Chamber of Commerce is hosting its Business Achievement Awards Gala. It’s arguably the biggest awards ceremony in Waterloo Region and …

Melissa DurrellWhat a Winner Says
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NHL Learns a Hard PR Lesson Early in 2016

Laura Curk Comm Blog

1.194 million people watched a highly anticipated televised event Sunday night—no, not Grease Live the NHL All-Star Game. Tweet was the word as audiences discussed one of the most controversial events the NHL has ever hosted. Wait, I’m getting ahead of myself. Let me explain what happened. In case you missed it, some folks on the Internet decided to have …

Laura CurkNHL Learns a Hard PR Lesson Early in 2016
DComm Jan blog - social media

Why Social Media Isn’t Just About The Numbers

Elaine Sloboda Comm Blog, Comm Tips

Higher stats equals more business, right? Wrong. When it comes to the quality of your social media following, it is important to analyze the numbers in the correct way. Be able to separate the number of followers you have from the quality and relevance they bring to your brand—whether it be personal or corporate. Yes, analytics are an important aspect …

Elaine SlobodaWhy Social Media Isn’t Just About The Numbers
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Durrell Communications looks at biggest PR moments of 2015

durrellcomm Comm Blog, Comm Tips

What a year! From the automotive industry, to politics, and celebrities, these past 12 months were full of unexpected PR surprises! In spirit of the upcoming New Year, each member of our Durrell Communications team decided to gather and share with you our favourite publicity incidents, good and bad, of 2015. Melissa: Prime Minister Justin Trudeau and his sweep to victory …

durrellcommDurrell Communications looks at biggest PR moments of 2015
Refugees

Durrell Communications opens its doors for clothing drive drop-off

durrellcomm Comm Blog

As you may have heard, roughly 1,100 Syrian refugees are expected to arrive in Waterloo Region by the end of the year. Waterloo Region is one of six Ontario reception areas for the incoming Syrian refugees. We have already started to receive more than 1,000 government assisted and privately sponsored refugees, but the majority of them arriving in January and …

durrellcommDurrell Communications opens its doors for clothing drive drop-off
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How Your Small Business Can Get National Media

Laura Curk Comm Blog, Comm Tips

For most small businesses the likelihood of showing up in the Wall Street Journal or Huffington Post is pretty remote. But it is not impossible. When it comes to their business, entrepreneurs carry more than one title. Not only are they the CEO, they are their company’s marketing director, human resource department, finance department, the problem solver, strategic thinker and …

Laura CurkHow Your Small Business Can Get National Media