blog #4 - JT

Durrell Communications looks at biggest PR moments of 2015

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What a year! From the automotive industry, to politics, and celebrities, these past 12 months were full of unexpected PR surprises! In spirit of the upcoming New Year, each member of our Durrell Communications team decided to gather and share with you our favourite publicity incidents, good and bad, of 2015. Melissa: Prime Minister Justin Trudeau and his sweep to victory …

durrellcommDurrell Communications looks at biggest PR moments of 2015
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How Your Small Business Can Get National Media

durrellcomm Comm Blog, Comm Tips

For most small businesses the likelihood of showing up in the Wall Street Journal or Huffington Post is pretty remote. But it is not impossible. When it comes to their business, entrepreneurs carry more than one title. Not only are they the CEO, they are their company’s marketing director, human resource department, finance department, the problem solver, strategic thinker and …

durrellcommHow Your Small Business Can Get National Media
Blog #1

How the Heck Do You Write a Blog Anyway? #InternLife

durrellcomm Comm Tips

Over a month ago I started to write a blog, after being copy-edited on three separate occasions and still not being done I gave up completely, quit my job, and moved back in with my parents. Okay I’m only joking. What I realized is that maybe I didn’t exactly understand the idea behind a blog. So, I switched topics to …

durrellcommHow the Heck Do You Write a Blog Anyway? #InternLife
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Spring-Clean Your Social Media Strategy in 3 Easy Steps

durrellcomm Comm Blog, Comm Tips

Spring is in the air, and after the harsh winter we had in Canada, it’s about time for some sunshine and rejuvenation. While we know the importance of dusting, mopping, and ultimately, spring-cleaning your home, it’s also important to think about how you can spring-clean your business. An easy place to start is with your online strategy, specifically your social …

durrellcommSpring-Clean Your Social Media Strategy in 3 Easy Steps
Content Marketing

The Most Effective Use of Five Hours – Content Marketing for Your Small Business

durrellcomm Comm Blog, Comm Tips

Between webinars, slideshows, infographics, blogs, and statistics, we’ve seen it all. Content is an integral aspect of marketing your business and it starts with you – the expert of your industry. The toughest part of any content marketing strategy is finding the time and resources to implement it. This can be especially difficult for smaller companies who only have a …

durrellcommThe Most Effective Use of Five Hours – Content Marketing for Your Small Business
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Pitch Tip: Call To Action

durrellcomm Comm Blog, Comm Tips

You’ve probably heard this term get thrown around numerous times. Regardless of what it’s being called – ‘CTA’ or ‘Call To Action’ – it’s a crucial part of your pitch. Why is a Call to Action Important? A paper without a conclusion seems incomplete, right? A pitch without a CTA is the same. A call-to-action concludes your pitch, and instructs …

durrellcommPitch Tip: Call To Action
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Pitch Tip: Eye Contact

durrellcomm Comm Blog, Comm Tips, Uncategorized

Haven’t thought about eye contact? Think again! We’ve all left that conversation where the person you are speaking with just won’t look you in the eye. It doesn’t necessarily mean that person didn’t want to speak with you, but it certainly didn’t make you feel comfortable. You always want your audience to feel comfortable in your presence and this starts …

durrellcommPitch Tip: Eye Contact
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Pitch Perfect: Practice

durrellcomm Comm Blog, Comm Tips, Uncategorized

  You’ve heard the saying: “Practice Makes Perfect.” Musicians and athletes call it practice, actors and performers call it rehearsal – but either way, people who get in front of an audience on a regular basis always prepare themselves. Practicing before you present is a must, and here are the most effective ways to do it: Practice by Filming Yourself …

durrellcommPitch Perfect: Practice