This week, I’m addicted to The Tonight Show Starring Jimmy Fallon. I should clarify. I’m not just addicted to it this week; I’m addicted to it every week!
Fallon gets what late night TV is all about. His infectious personality and reincarnation of The Tonight Show has attracted a new, younger demographic to late night television. With a full house of celebrities, lively games, surprise cameos, music, and laugh-out-loud moments, Fallon has successfully revitalized the show, often turning it into the hottest party of the weeknight.
What he has also done brilliantly is taken the working pieces of former hosts and incorporated them with his “Late Night” success. His ability to create lasting entertainment by breaking down the show into shorter, more diverse segments, has created genuine watercooler moments that I’m often rehashing.
PR Lessons to Learn from Jimmy Fallon
Even better, Fallon has successfully incorporated many aspects of PR into his show. First, he surrounds himself with the best team in the business – from his writers, producers, the support of Lorne Michaels, his band, The Roots, and his trusty-sidekick, Steve Higgins – proving it’s true what they say, a great team makes an even better product.
Second, he knows his audience. Fallon finds the stories his audience loves, and masters telling and retelling them. And, on that note, he’s a content king. He’s aware of what’s trending and happening online, and shows this through his daily monologue, writing weekly thank you notes, challenging celebrities to games, or performing musical numbers. He’s able to make fun of himself by singing/dancing/acting/joking; and his witty personality brushes off on his A-list celebrity guests, that are able to prove themselves as fun and relatable, and gain free publicity, by being on his show.
Finally, Fallon knows the power of social media. He shares and promotes content on all Tonight Show and Jimmy Fallon social media accounts. He also builds it into his show, with famous weekly segments like HASHTAGS. And, by breaking down segments into “video shorts” that are posted on YouTube and shared by millions, he’s able to sell the show to a completely different audience.
Take this for example: Emma Stone’s lip-sync battle with Fallon is currently his most-watched video with more than 43 million views, followed by Joseph Gordon-Levitt and Stephen Merchant facing off against Fallon in a lip-sync battle, which drew more than 38 million views, and Daniel Radcliffe rapping, which has more than 36 million views. I can’t forget to mention one of my favourite Interview clips from the show, where Fallon discovers he blew a chance with Nicole Kidman, and what looks like genuine emotion ensues.
This is why I’m addicted to The Tonight Show Starring Jimmy Fallon – because he makes me laugh, because he knows how to entertain, and because the show is a great example of rebranding to attract a new generation.
Keep doing what you’re doing, Jimmy.