Welcome Alexandra Froggett to Durrell Communications! Alexandra joined our family in July and is now a PR Strategist.
After graduating from the Advertising and Marketing Communications – Management program at Sheridan College she interned at a large PR and media relations agency in Toronto. There, she was thrown into the world of publicity full throttle and learned a lot about working with non-profit and consumer lifestyle brands. Upon completing her internship, she headed to Kitchener to head the marketing efforts for a local communications startup. With experience working for large national brands, B2B, local businesses and startups she is excited to apply her well-rounded skill set to her Durrell Comm clients.
“When I first moved to Kitchener-Waterloo I kept hearing a lot of great things about Melissa and the Durrell Comm team. Since then I have fallen in love with this community and am very excited for the opportunity to work with the girls and lend my unique skill set to my clients. Everyone has been so welcoming and I cannot wait to see what is in store for me at Durrell Comm!”
For the past four years, Alexandra has run her own fashion and lifestyle blog and amassed over 100,000 subscribers. Through it she has had the opportunity to meet some amazing people and work with some great companies like Tumblr, MTVCanada, Aldo Shoes and more. A natural born klutz, If you bring her a chocolate chip cookie (her kryptonite) she may just tell you some pretty embarrassing stories from her experiences.