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Spring-Clean Your Social Media Strategy in 3 Easy Steps

Jessica Flanagan Comm Blog, Comm Tips

Spring is in the air, and after the harsh winter we had in Canada, it’s about time for some sunshine and rejuvenation. While we know the importance of dusting, mopping, and ultimately, spring-cleaning your home, it’s also important to think about how you can spring-clean your business.

An easy place to start is with your online strategy, specifically your social media accounts. Social media can be a time-consuming job, and we often get caught up in producing a steady flow of posts, tweets, and pins, rather than looking at what’s best for the business. The key to success is to schedule time to spring clean. Use this season’s sunshine as motivation to reorganize, refuel, and refresh your brand’s social media presence.

1) Revisit Your Goals & Current Performance

It’s probably been a while since you reassessed your social media strategy. Does it still reflect your current business plan? How about your company’s objectives? If you’re having a hard time measuring this, start tracking metrics. Through sites like Twitter Analytics, you can easily see which posts are successfully engaging your audience, as well as the demographics and interests of your current followers. In turn, you can use this information to see if you’re hitting the right people, and to narrow in on content that’s of most value to your audience.

It’s also important to re-evaluate the social media channels you’re currently on. Are you still engaging with people on Facebook, or is it only on Twitter? Should you add any new sites to your plan, such as Instagram, Pinterest, or Snapchat? While you may think one site is where your time is best spent, you may not realize the value another site could bring to your business.

2) Clear the Clutter

Now it’s time for some fun! Start by opening up each of your social media accounts in different tabs. Scroll between each, and confirm that the pictures, backgrounds, descriptions, and contact info all match and reflect your brand.

It’s also important to check is your permission settings. First, make sure that only the necessary employees have access to each account. If someone is still on the list, but no longer works for your company, remove them immediately as a precaution. Second, go into settings and review the third-party apps that have permission to access your accounts. If you haven’t used them in the last six months, delete them.

Finally, take a look at your follower-to-following ratio (ie. how many followers your account has vs. how many you’re account is following). Make sure you’re not following inactive accounts, “fake” followers, and accounts that clutter your news feed. A great tool to easily see which accounts you should and shouldn’t be following is unfollowers.com.

3) Try Something New

Trying a new style shouldn’t be limited to your fashion this spring. While it’s important to maintain a consistent social media presence, there’s no harm in adding new flavor to those existing accounts. Try out a new voice, engage with brand ambassadors, or take advantage of free trials, such as Hootsuite or Buffer. Add company milestones on Facebook, start a list on Twitter, or create a new board on Pinterest. These are just a few of the many different ways you can spice up your normal social media routine, and all of them require little time and effort.

Remember, your online presence, especially on social media, is just as important as how your company is physically represented. If you’re having trouble coming up with new, innovative ways to engage your followers, or if you just don’t have the time to manage your accounts, contact us at 411@durrellcomm.com. We can help!

Jessica FlanaganSpring-Clean Your Social Media Strategy in 3 Easy Steps