we the other

CBS Labels Toronto Raptors as the “Other” in Online Poll Resulting in Twitter Outrage #WeTheOther

durrellcomm #DCommAddicts, Comm Blog

Tuesday morning, CBS released an online NBA poll labeling the Toronto Raptors as the “other” team competing for the NBA Championship title.   This Raptor catastrophe resulted in Canadian outrage on twitter. The already fired up pack created a hashtag #WeTheOther, creating a new name for the Toronto team. #WeTheOther quickly became the #1 trending hashtag in Canada, as a …

durrellcommCBS Labels Toronto Raptors as the “Other” in Online Poll Resulting in Twitter Outrage #WeTheOther