Why Public Relations is Alive and Well

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Originally posted on AQ Blog and Grill. There are many skeptics out there who believe that public relations is a dead industry. Experts, like our guest Melissa Durrell, know better. Yes, the digital age is transforming the landscape of public relations, but that doesn’t mean any Joe Blow off the street can get your word out like a PR expert …

durrellcommWhy Public Relations is Alive and Well
Durrell Comm Blog 4 Great Tips for Planning Your Summer Soiree

4 Great Tips for Planning Your Summer Soiree

durrellcomm Comm Tips

Take advantage of the best season of the year by planning a corporate event. After months of subzero temperatures and snow, it’s needless to say that once summer arrives Canadians can’t get enough of the outdoors! This is probably biased, but I believe that summer in Southern Ontario is particularly beautiful: abundant in sunshine, smiling faces, and of course, incredible …

durrellcomm4 Great Tips for Planning Your Summer Soiree

Six Steps to Staying on Task

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Whether you’re struggling with a slow workday or you work in an office that’s filled with rich conversation, there are many distractions that keep you from staying on task. Especially if you are anything like us and your focus wanes without your daily dose(s) of coffee! Nevertheless, there are many ways to keep your focus at work! These simple changes …

durrellcommSix Steps to Staying on Task

3 Words You Should Never Use on Facebook

durrellcomm Comm Blog

Today, Tonight, Tomorrow. This is advice to remember! Never, ever use the words today, tonight, or tomorrow when posting on Facebook. In fact, avoid using these words on LinkedIn as well. Why? Facebook (and LinkedIn) are known for resurfacing content. This means, the posts you see in your newsfeed are not always instant. They could be from 10 minutes ago, …

durrellcomm3 Words You Should Never Use on Facebook

Pitch Tip: Call To Action

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You’ve probably heard this term get thrown around numerous times. Regardless of what it’s being called – ‘CTA’ or ‘Call To Action’ – it’s a crucial part of your pitch. Why is a Call to Action Important? A paper without a conclusion seems incomplete, right? A pitch without a CTA is the same. A call-to-action concludes your pitch, and instructs …

durrellcommPitch Tip: Call To Action
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Comm Tip: Grow

durrellcomm Comm Blog, Comm Tips

  Grow. Grow with your customers. There’s one thing you will always know about your customers: when they grew up. Your business has been growing and so have they. Any knowledge about your potential clients is invaluable information. Think about your target audience. How have they grown while you’ve been expanding your company? What will they relate to? Whether you’re a …

durrellcommComm Tip: Grow
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Comm Tip: “@ Connect”

durrellcomm Comm Blog, Comm Tips

“@ Connect” Always “@ Connect”. It is very important to check your Twitter @mentions regularly. The “@ Connect” area on Twitter keeps you informed and allows you to stay engaged with your online community. You can find your interactions by clicking the “@ Connect” button at the top left of Twitter’s website (beside Home). Keeping up with your interactions will …

durrellcommComm Tip: “@ Connect”

Comm Tip: Happiness

durrellcomm Comm Blog, Comm Tips

  Happiness. A Happy mind is a productive and higher achieving mind. It’s called the Happiness Advantage and it has proven to raise creativity, productivity and intelligence. “If happiness is on the other side of success we will never get there.” says psychologist Shawn Achor. He explains that we have programed ourselves to be happy only when we have reached …

durrellcommComm Tip: Happiness