How To Promote Your Blog

durrellcomm Comm Blog, Comm Tips

You’re finally done. You stayed on task and wrote an amazing blog on a really timely topic. You did everything right – wrote a buzzworthy title, made perfect subheadings, SEO’d the heck out of it, used superb quality images, liked everything, and of course, added some on point gifs. Problem is – no one is actually reading it – what …

durrellcommHow To Promote Your Blog
DComm FM Blog

Social Media and Fort McMurray

durrellcomm Comm Blog

The tragic forest fires in Fort McMurray have now been classified as “too large and too fierce to be stopped without rain”. Families are being forced to leave their homes and possessions. Parents are leaving without photo albums, children are without their favourite toys and babies have just enough bare necessities to live. At a time when fellow Canadians need …

durrellcommSocial Media and Fort McMurray

Why Public Relations is Alive and Well

durrellcomm Comm Blog, Comm Tips

Originally posted on AQ Blog and Grill. There are many skeptics out there who believe that public relations is a dead industry. Experts, like our guest Melissa Durrell, know better. Yes, the digital age is transforming the landscape of public relations, but that doesn’t mean any Joe Blow off the street can get your word out like a PR expert …

durrellcommWhy Public Relations is Alive and Well
dcomm blog march spring cleaning

Spring Cleaning Your Electronic Space

durrellcomm Comm Blog, Comm Tips

Nothing says spring has started like one day of beautiful blue skies, followed by week of precipitation that is somewhere between ice, water and what my cat threw up last night. What does this infamous weather tell us? It is time to get our sticks together.   When most people think ‘spring cleaning’ they think cleaning a physical space in …

durrellcommSpring Cleaning Your Electronic Space
DComm Jan blog - social media

Why Social Media Isn’t Just About The Numbers

durrellcomm Comm Blog, Comm Tips

Higher stats equals more business, right? Wrong. When it comes to the quality of your social media following, it is important to analyze the numbers in the correct way. Be able to separate the number of followers you have from the quality and relevance they bring to your brand—whether it be personal or corporate. Yes, analytics are an important aspect …

durrellcommWhy Social Media Isn’t Just About The Numbers
Tinder Tweet Storm

Tinder’s Twitter Tirade

durrellcomm Comm Blog

Have you heard of the “tweet storm” that blew through social media this week? A tirade of 30+ tweets directed at Vanity Fair writer Nancy Jo Sales, were sent Tuesday night in response to her article on Tinder’s public perception. “Thirty percent of all Tinder users—who many people assume are single—are actually married.” Two days after the article was posted, …

durrellcommTinder’s Twitter Tirade

3 Words You Should Never Use on Facebook

durrellcomm Comm Blog

Today, Tonight, Tomorrow. This is advice to remember! Never, ever use the words today, tonight, or tomorrow when posting on Facebook. In fact, avoid using these words on LinkedIn as well. Why? Facebook (and LinkedIn) are known for resurfacing content. This means, the posts you see in your newsfeed are not always instant. They could be from 10 minutes ago, …

durrellcomm3 Words You Should Never Use on Facebook
Comm Blog Laura

Digging Deeper Into Online Marketing

durrellcomm Comm Blog

Our PR Strategist Laura Curk has been digging deep into online marketing. Did you hear the one about the baker that burned its customers on social media? It’s not a joke, especially for them. The company ended up on Dr. Phil to plea for redemption. But no crisis communication team could dig them out. It begs the question, “how many companies …

durrellcommDigging Deeper Into Online Marketing
Screen Shot 2015-03-24 at 11.26.52 AM

Spring-Clean Your Social Media Strategy in 3 Easy Steps

durrellcomm Comm Blog, Comm Tips

Spring is in the air, and after the harsh winter we had in Canada, it’s about time for some sunshine and rejuvenation. While we know the importance of dusting, mopping, and ultimately, spring-cleaning your home, it’s also important to think about how you can spring-clean your business. An easy place to start is with your online strategy, specifically your social …

durrellcommSpring-Clean Your Social Media Strategy in 3 Easy Steps

Social Summit 2014

durrellcomm Comm Blog, Uncategorized

It was an early morning for the DComm girls Friday Sept 26th, as we attended this year’s Social Summit at the Tannery Event Centre. The Summit was hosted by the Waterloo Region Small Business Centre and Mad Hatter Technology, and focused on strategies, tools, trends from some of our community’s most influential social media leaders. With colourful pens in one hand, …

durrellcommSocial Summit 2014