Beginning as an award-winning journalist, Melissa reported the news from Toronto, Ottawa, Saskatoon, Sudbury, and Kitchener-Waterloo for nearly two decades before founding her own startup. Fueled by great ideas, she has grown Durrell Communications to one of the top communication firms in the region. Melissa has worked with hundreds of startups, entrepreneurs, VCs, and Angels across Canada. She uses insider knowledge to gain local, national and global exposure that tell the amazing stories of her clients and get the word out.
Manager, Strategic Communications
Virginia produces content for strategic communication strategies, marketing materials, blogs, and more at Durrell Communications. She taught English as a PhD candidate at the University of Waterloo for six years on topics such as business communication, academic writing, and rhetoric. Prior to teaching, she worked in fundraising for a variety of development projects at Wilfrid Laurier University, where she first found her love for helping organizations to tell their story in unique ways. Virginia works hard at creating compelling content, helping others to make their writing clearer, and sifting through information to find the best stories to tell.
Manager, Publicity and Internal Communications
Shama began her PR career at Bell Media as a communications intern for The Movie Network, HBO Canada and SHOWTIME. In 2016, she landed a public relations coordinator position with the TD Toronto Jazz Festival where she organized press coverage for talent and helped promote festival events. Shama then made the leap into agency life with a publicity role at rock-it promotions, one of Canada’s leading boutique PR firms, where she gained media relations experience working with a variety of clients including HBC, GUESS, Etsy, and Toyota. Shama is a high honours graduate of Seneca’s Corporate Communications program, and holds a BA in English from the University of Waterloo.