Tinder Tweet Storm

Tinder’s Twitter Tirade

durrellcomm Comm Blog

Have you heard of the “tweet storm” that blew through social media this week? A tirade of 30+ tweets directed at Vanity Fair writer Nancy Jo Sales, were sent Tuesday night in response to her article on Tinder’s public perception.

Thirty percent of all Tinder users—who many people assume are single—are actually married.”

Two days after the article was posted, the person in charge of Tinder’s Twitter account lashed out in an unusual, and very public way.

If you want to try to tear us down with one-sided journalism, well, that’s your prerogative,” read one of the Tweets.

See Tinder’s full Twitter rant.

Initially, people were claiming this outburst was the perfect example of poor PR through social media, but now, BuzzFeed reporter Claudia Koerner, is claiming that this was a PR stunt.



Was this a demonstration of what not to do when responding to criticism towards a company? Or was it an extremely bold PR stunt? In reading the various articles and blogs regarding the topic, people seem to be so flabbergasted by the outburst, they’re not sure what to think.

What do you think?

durrellcommTinder’s Twitter Tirade