We’d like to introduce you to a communications expert with a unique skillset that is perfectly tailored to connecting politics with media success. Having spent eight years as a City Councillor, and with ten years working in the media industry as an award-winning journalist, Melissa Durrell has experience in both worlds.
Over the past decade, Melissa has trained hundreds of municipal/political officials, ranging from staff, to councillors. She excels at conducting tailor-made, bespoke media training for companies, politicians, governments, NGOS, and anyone that needs to formulate clear and concise opinions for a variety of different forms of media; from TV, to Radio, to Print and digital media.
CEO & Chief Communications Strategist
Waterloo City Councillor (8 years)
Award Winning Journalist
A spokesperson or elected official needs a clear strategy before speaking to the media. They need clear sets of messages, talking-points, and scenarios that are effective and relevant to changing topics and forms of auditory, visual, and print media. Before speaking with a reporter, your representative must be aware of their “rights” during a media interview: what they can ask, what they can say, how best to say it, and what they do not have to answer.
This bespoke training is designed to give your specific spokespeople the knowledge and skills they need to effectively prepare for, and conduct, media interviews on any subject and in any format, as well as to comprehend the media relations process and how to engage with different forms and variety of media most effectively.
We offer in-person and online half-day media training sessions.
If you’re a communications director interested in learning more about bespoke council media training by a former politician, journalist, and communications expert, then please send an email to email@example.com, and we’ll get in touch with you.