In 1988, Walmart opened its first supercentre with a vision to create a one-stop shopping experience where customers could find everything they needed, from groceries and household essentials to general merchandise and even specialized services. The result? People loved it. While Walmart is popular for many reasons, one of the most favourable aspects among consumers is the convenience, control, and time-saving benefits it offers. Because at the end of the day, eliminating the hassle of sourcing from multiple places while saving money in the process makes one-stop shopping not just convenient, but essential.
As a multifaceted public relations agency, we embrace the same philosophy. From day one, our clients experience less stress, more control and lasting energy to chase what moves them and their organization forward.
What “One-Stop Shop PR” Really Means
If someone said in 1918 that you could get your eyes checked in the same place you buy your bananas, you’d probably laugh. And yet today, it’s completely normal.
Public relations has undergone a similar evolution. Once a segmented industry, where you would get your media relations in one place and your marketing in another. PR has now grown into a comprehensive, integrated service model. Like a modern supercentre, full-service PR puts everything you need under one roof.
One-stop shop PR, formally known as full-service PR, provides a comprehensive range of services from media relations to social media, events, crisis communications, and everything in between.
And no, it is not a conglomerate of services that are tacked on to an original mission, it’s a capability to deliver truly integrated impact. As a public relations agency that has the privilege of working with diverse groups of clients, each with their vision and voice, we’ve built a multifaceted team equipped to deliver excellence across the board.
More Than What Meets The Eye
Even though the perception and understanding of Public Relations have improved over the years, there is still a significant amount of nuance and misunderstanding of its true meaning. The truth is, PR looks different depending on who is using it, what their goals are, and how they define success.
More often than not, the clients that we onboard come to access one service but quickly discover the depth that our agency has to offer. As they begin to see new ways to amplify their brand, they also start to grow with us, building a collaborative relationship that strengthens over time.
Sometimes it’s just a matter of not knowing the full scope of what we do until you start working with us. From day one, our priority remains the same: helping our clients reach their highest potential through strategy, creativity, and storytelling that brings their voice to life.
Put simply: amplify, then multiply.
Why Full-Service PR Works And How We Provide It
Full-service PR works for the same reason we can offer it; everything is connected.
When your crisis support comes from one place and your media relations comes from another, you end up having to juggle contacts, repeat yourself and chase consistency in efforts to keep everything aligned.
But who you are, what you do, and who your audience is should show up across every piece of communication. From press releases about your latest breakthrough, to how your CEO presents themselves in the public eye, every inward and outward expression of your organization should reflect your voice, purpose and presence.
That is why having expert PR services all under one roof makes seamless alignment our responsibility, not yours. It frees your focus on growth, while we continue to elevate your brand every step of the way.
We also understand the power of timing; our integrated team works to deliver strategic, well-timed content that keeps you relevant, prepared, and in control of your narrative. And the best part of all? Once you get to know us, you will never have to reintroduce yourself, your mission or your goals again, we already know them and we already know you.
Durrell Communications – Your One Stop Shop PR
From Rachael, our expert in government relations and crisis management, to Brittany, our seasoned media relations specialist, to Melissa Durrell, who sharpens pitches and coaches businesses at every stage, Durrell Communications brings together diverse perspectives and deep expertise to drive results. It’s how we deliver the most effective, well-rounded services to every client we work with.
As a boutique public relations agency, we offer the personal touch of a small firm, backed by the expertise and reach of a large one. Why hire one expert when you can have a full team behind you? We deliver impactful, trusted work while meeting you where you are and growing with you
We’re so excited for you to meet our team. Schedule a free consultation call with Melissa Durrell, who brings 15 years of experience helping clients near and far with all their public relations needs. We look forward to hearing your story and sharing it with the world.
