Did you know that it takes time and continuous effort to build a strong brand? Having a well-planned brand is critical for establishing credibility, boosting employee motivation, increasing the value of your business and acquiring new customers. Your brand gives you personality and can greatly impact how you’re perceived by customers. When it comes to developing your brand, three important elements to consider include: a logo, website and social media, all of which have their own range of benefits. 

Here are the benefits of having a logo, website and social media for establishing your brand:

Anchor your brand identity with a great logo.

Something as simple as a crisp, attractive logo can do wonders to make your brand look professional and credible. Your logo may be one of the first interactions people have with your company which is a prime opportunity to make a good impression. As your logo becomes more familiar to consumers you start to build brand loyalty. It also sets you apart from other competitors in the same industry. The goal is to have a memorable logo that your audience can connect back to their positive experiences with your brand. 

Establish your online presence with a company website.

According to a study, 59% of small businesses reported not having a website, and only a third of those plan on building one. Having a website provides a professional destination for customers to engage with your brand. It increases your credibility by offering quality information to consumers and is an opportunity to make a great impression. Since the emergence of COVID-19, more people are shopping online and many of their purchase decisions start with visiting a company’s website. For businesses who fear they’re not tech-savvy enough or it’s too pricey to have a website, there’s options out there that will work for you — and we’re here to help you discover that! 

Build connections through your social media.

Your social media presence can also have a significant impact on your brand’s success. With more than 4 billion people using social media across the globe, this is your chance to connect with customers, increase brand awareness and boost your leads and sales. Social media is a cost-effective way to tell your brand story and build brand loyalty and is often the first place people look for you online. By sharing quality content you also increase traffic to your website, resulting in more conversion opportunities. With so many different platforms and options to explore, you’re bound to find something that works with your digital marketing strategy. 

We hope you find this information helpful as you start to develop your brand. Don’t hesitate to reach out to our team at Durrell Communications, we’re happy to help! — visit our website for more. You can also follow us on Facebook, Instagram, Twitter and LinkedIn. Want to learn how to tell a good brand story? Check out our July blog, “Tips for Incorporating Storytelling Into Your Brand.”