Looking to gain momentum in the marketing world? Learning to tell a good brand story is the key to success! Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers. Research shows that when we hear a good story, the neural activity of our brains increases fivefold, like a switchboard has suddenly illuminated the city of our mind. Stories are powerful. They offer an exciting opportunity to build trust with customers and transform your brand’s online presence.
Ready to get those neurons fired up?! Here are 4 helpful tips for incorporating storytelling into your brand:
Focus on your why. Take a moment to ask yourself why your brand exists. Beyond the purpose of making money, what makes your brand important? In answering these questions you may find yourself telling the story of why your brand came to be. This is the story that customers care about and will remember. Figuring out your brand’s purpose is a key step to building a brand story that is both meaningful and memorable.
Keep it simple. Simplicity is key when it comes to developing your brand story. Keep it clear and concise. Start by highlighting elements that are most important and set you apart from your competitors. When it comes to the framework of your story it can be useful to incorporate a beginning, middle and end. The beginning of your story may describe the problem that you set out to solve. The middle should demonstrate how you solved the problem, while the end highlights the success this produced.
Get personal. People are interested in the human side of your brand. Developing an authentic brand story involves being open about your values, purpose, vision and goals. Put a face to the people behind the product or services you offer. Doing so will allow you to establish a relationship of trust between your brand and your audience. This will also encourage both current and future customers to relate to your brand on a more personal level. The personal aspect is what has video increasing in popularity for marketing – and we can help with that!
Integrate brand values. This is your opportunity to define and embrace what’s true about your brand. A great place to start is to identify some of the key values your brand is built around. From here, think about why each of these values are important and how they align with your vision.
If you need any support as you create your brand story, our team at Durrell Communications would love to help! — visit our website. You can also follow us on Facebook, Instagram, Twitter and LinkedIn.