Being featured in the media can have a significant impact on your business. Securing positive media coverage is a great way to build brand awareness, establish your business as credible and boost sales. When done right, your media hits have the potential to be a powerful marketing tool for your business.
A media hit refers to a newsworthy story featuring your business that is distributed to a third party publication such as a newspaper, TV station or other organization. A blog post, news article, TV appearance, podcast interview or external social post are all considered media hits.
So what are the benefits of media coverage for your business?
Solidifies your expertise
People want to do business with companies that are reputable. As a consumer, we are more inclined to trust what we hear about a company when it comes from a respectable publication. Good media coverage places your business in a positive light and allows you to position yourself as a thought leader on a relevant topic or issue. You become verified through coverage provided by external sources.
Enhances your digital portfolio
Each media hit you receive helps build your portfolio while showcasing your achievements and demonstrating your company’s leadership and innovation. This helps shape your brand story and sets you apart from competitors.
Boosts your content discoverability
The more quality content you produce, the better your Search Engine Optimization (SEO) efforts will be. SEO helps your website rank higher on Google and other search engines when people search for products or services related to your business. Having a strong online presence can help you reach a wider audience and create more awareness about your brand.
Provides content to promote to your network
When you land a media hit, a great way to get the word out is to promote it to your network. This can help increase engagement and expand your audience. It’s also an opportunity to receive valuable feedback, insight and resources from people who support you.
Why work with Durrell Communications?
Our goal is to get people talking about your brand. In order to maximize the impact of positive media coverage, it’s important to amplify your work, which is what we do best! Our work is grounded in methodical research, industry insights and masterful storytelling that drives impact and delivers results.
We start by developing the right strategy for your organization to engage the media. This involves generating ideas that will get you press, strategizing on the best way to execute, preparing you for your interview and measuring results. We understand the media can be intimidating, but we’re with you every step of the way.
Ready to engage the media with your brand? Reach out to Durrell Communications today, we’ll help you get started! — visit our website. You can also follow us on Facebook, Instagram, Twitter and LinkedIn.
