This article, featuring Melissa Durrell, CEO and Chief Communications Strategist at Durrell Communications, is published on UpCity.

A public relations (PR) agency is led by a team of communications experts who are responsible for the strategic management of relationships between an organization and their audience. Public relations work entails a broad range of tactful communications efforts in order to amplify the public’s awareness of a business as well as their values, goals and objectives. PR professionals target a company’s stakeholders and develop strategic communications plans to develop a positive brand reputation and build connections.

What services do PR agencies provide?

PR professionals are responsible for the regular management of an organization’s many unique audiences. In order to reach these audiences, PR agencies must offer a variety of services to engage stakeholders across various platforms and through the development of paid, earned, shared and owned media. 

PR agencies typically provide the following services:

  • Media Relations 
  • Corporate Communications and Public Relations
  • Social Media Development
  • Media Training

Read the entire article on UpCity’s website here!